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| Tekijä: | Goretsky, M. E. |
| Otsikko: | Market planning for government procurement. |
| Lehti: | Industrial Marketing Management
1986 : NOV, VOL. 15:4, p. 287-291 |
| Asiasana: | INDUSTRIAL MARKETING PUBLIC ADMINISTRATION |
| Kieli: | eng |
| Tiivistelmä: | Marketing can be profitable to governments. Industrial planning for government procurements is facilitated by the ability to observe and participate in government planning. As for all marketing efforts,a knowledge of what,when and why the government customer buys is mandatory to corporate success. These can be learned by studying the customer's planning, programming,and budgeting activities. A scheme of the federal planning and planning system is presented. |
SCIMA