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| Tekijä: | Pinkleton, B. E. |
| Otsikko: | Effects of print comparative political advertising on political decision-making and participation. |
| Lehti: | Journal of Communication
1998 : AUT, VOL. 48:4, p. 24-36 |
| Asiasana: | Mass communication Advertising Politics Public choice |
| Kieli: | eng |
| Tiivistelmä: | The results of this examination suggest that comparative advertising reduces targeted-candidate voting preferences while avoiding most forms of voter backlash. Comparative advertising significantly increased participants' situational election involvement. |
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