haku: @author Martín, J. / yhteensä: 34
viite: 2 / 34
Tekijä: | Beerli, A. Martín, J. |
Otsikko: | Factors influencing destination image |
Lehti: | Annals of Tourism Research
2004 : VOL. 31:3, p. 657-681 |
Asiasana: | IMAGE MARKETING |
Kieli: | eng |
Tiivistelmä: | Factors which form the post-visit image of a destination is developed and empirically validated in this article. The authors of this article analyze the relationship between image, its different components and the factors which have an effect on its formation are also examined. The examination of these facts base on literature review. |
SCIMA