haku: @indexterm Consumer price index / yhteensä: 34
viite: 28 / 34
| Tekijä: | Gatignon, H. |
| Otsikko: | Competition as a moderator on the effect of advertising on sales. |
| Lehti: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 387-398 |
| Asiasana: | ADVERTISING EFFECTIVENESS SALES CONSUMER PRICE INDEX MARKET RESEARCH MARKETING MODELS COMPETITION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA