haku: @indexterm SOCIAL CHANGE / yhteensä: 343
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Tekijä:Dransfeld, H.
Otsikko:Qualifying weighted expert opinion: the future of interactive television and retailing
Lehti:Technological forecasting and social change
2000 : JAN, VOL. 63:1, p. 81-90
Asiasana:TECHNOLOGICAL FORECASTING
SOCIAL CHANGE
FUTURE
Kieli:eng
Tiivistelmä:The core of this paper is a description and discussion of a way of qualifying data gathered using a Delphi survey, in this case connected with attempting to predict the future of interactive television for retailing in the luxury and performance car industry.The analysis of the data was based, not on standard cross-impact matrix approach to handling qualifiable information within Delphi surveys, but on a novel alternative method.
SCIMA tietueen numero: 211281
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