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Tekijä: | Kohli, R. Park, H. |
Otsikko: | Coordinating buyer-seller transactions across multiple products |
Lehti: | Management Science
1994 : SEP, VOL. 40:9, p. 1145-1150 |
Asiasana: | MARKETING TRANSACTION COSTS INVENTORIES |
Kieli: | eng |
Tiivistelmä: | Joint ordering policies are examined as a method for reducing the transactions cost for multiple products sold by a seller to a homogeneous group of buyers. The problem of determining efficient joint ordering policies has the same structure as the previously-examined problem of determining the efficient ordering policy for a single product. Efficient joint lot-sizes are independent of prices, and are supported by a range of average-unit prices that permit every possible allocation of the transactions-cost saving between the buyer and the seller. |
SCIMA