haku: @indexterm FAMILIES / yhteensä: 347
viite: 247 / 347
Tekijä: | Chaffin, W. W. |
Otsikko: | An appropriate quantitative measure of intra-family agreement in marketing applications. |
Lehti: | Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 241-255 |
Asiasana: | MARKET RESEARCH CONSUMER ATTITUDES FAMILIES DECISION MAKING |
Kieli: | eng |
Tiivistelmä: |
SCIMA