haku: @indexterm FAMILIES / yhteensä: 347
viite: 241 / 347
Tekijä:Foxman, E
Tansuhaj, P.
Ekstrom, K.
Otsikko:Family Members' Perceptions of Adolescents' influence in Family Decision Making
Lehti:Journal of Consumer Research
1989 : MARCH, VOL, 15, p.482-491
Asiasana:FAMILIES
CONSUMER CHOICE
CONSUMER BEHAVIOUR
Kieli:eng
Tiivistelmä:Recent changes in demographic and household structure seem to have increased children's impact on their parents' decision. The family triads- mother, father, and child- are examined to give a more realistic picture of family influence relationships.Mothers, fathers, and children all rated children as having some impact on purchase decision for a variety of products.
SCIMA tietueen numero: 73676
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