haku: @indexterm FAMILIES / yhteensä: 347
viite: 241 / 347
Tekijä: | Foxman, E Tansuhaj, P. Ekstrom, K. |
Otsikko: | Family Members' Perceptions of Adolescents' influence in Family Decision Making |
Lehti: | Journal of Consumer Research
1989 : MARCH, VOL, 15, p.482-491 |
Asiasana: | FAMILIES CONSUMER CHOICE CONSUMER BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: | Recent changes in demographic and household structure seem to have increased children's impact on their parents' decision. The family triads- mother, father, and child- are examined to give a more realistic picture of family influence relationships.Mothers, fathers, and children all rated children as having some impact on purchase decision for a variety of products. |
SCIMA