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| Tekijä: | |
| Otsikko: | Visual Metaphors in the Representation of Communication Technology |
| Lehti: | Critical Studies In Mass Communication
1990 : MAR, VOL. 7, p.37-47 |
| Asiasana: | |
| Vapaa asiasana: | Print advertising, Information revolution, Visual communication |
| Kieli: | eng |
| Tiivistelmä: | The reciprocal relationship between communication technology and social values is examined from the perspective of consumer advertising. Specific attention is paid to the role of visual metaphors in advertisements for computing and advanced telecommunications products and services. The use of metaphors gives the public a means for understanding unfamiliar phenomena by making associations with familiar objects and feelings. |
SCIMA