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| Tekijä: | |
| Otsikko: | Interpretive Media Study and Interpretive Social Science |
| Lehti: | Critical Studies In Mass Communication
1990 : JUNE, VOL.7, p.81-96 |
| Asiasana: | |
| Vapaa asiasana: | Media audiences, Audience research, Media content |
| Kieli: | eng |
| Tiivistelmä: | Interpretive approaches to the study of mass communication behaviour examine the interpretive processes employed by audience members in their decoding of media texts, the social uses of these texts, and the social settings that shape media consumption. Interpretive mass communication research has failed to place media texts and audiences within meaningful historical, social, and cultural contexts. |
SCIMA