haku: @journal_id 715 / yhteensä: 35
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| Tekijä: | |
| Otsikko: | Television Futures: A Social Action Methodology for Studying Interpretive Communities |
| Lehti: | Critical Studies In Mass Communication
1990 : JUNE, VOL.7, p.129-146 |
| Asiasana: | |
| Vapaa asiasana: | Audience research, Demographic groups, Media environments |
| Kieli: | eng |
| Tiivistelmä: | A qualitative methodology is presented for exploring audience interests, and assessment of the mass media's service to the public. An empirical study of older and younger TV viewers indicates that they agree about certain general ideas regarding a diversity of programming, and freedom of choice, but they differ in their conception of technological means.The findings imply that viewers are capable of sophisticated critique of television. |
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