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| Tekijä: | Entman, R. Steinman, C. |
| Otsikko: | The Affirmative Character of U.S. Cultural Studies |
| Lehti: | Critical Studies In Mass Communication
1990 : JUNE VOL. 7, p.169-184 |
| Asiasana: | |
| Vapaa asiasana: | Television audience, Media images, Cultural politics |
| Kieli: | eng |
| Tiivistelmä: | The main aspects of U.S. cultural studies are its optimism and affirmative tone about audiences. This attitude discourages analysis of media industries and texts. It overestimates the audiences' freedom of reception, it minimizes the commodification of audiences, it doesn't differentiate between mass advertising and specialized media, it confuses active reception with |
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