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| Tekijä: | Yao, Ji Tong, Liya |
| Otsikko: | Impact of cultural on multinational operation of enterprises (original in Chinese) |
| Lehti: | Group Economics Research (c)
1994 : 3, p.18-19 |
| Asiasana: | CULTURE MULTINATIONAL COMPANIES INTERNATIONAL BUSINESS |
| Kieli: | chi |
| Tiivistelmä: | The cultural factors that influence multinational operation of enterprises mainly are as follows: 1. Language. It is imperative to take notice of tallying with the custom of local language. 2. Education. Different groups of cultural and educational quality, have different demand bias for commodities. 3. National ideas about value. The difference of value ideas produce the different criteria for evaluation to same object. 4. Social customs. |
SCIMA