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| Tekijä: | Wang, Zhongchang |
| Otsikko: | Product life cycle and pricing strategies (original in Chinese) |
| Lehti: | Group Economics Research (c)
1994 : 4, p.22-23 |
| Asiasana: | PRODUCT LIFE CYCLE PRICING |
| Kieli: | chi |
| Tiivistelmä: | Product life cycle generally is divided into input phase, developing phase, maturity phase and decline phase. 1.In input phase, can adopt a heavy price strategy if the product quality is obvious better, or adopt a low price or a proper price strategy if considered long run interest. 2.In developing phase, can adopt a heavy price strategy and a proper price strategy. 3.In maturity and decline phase, can adopt mainly a low price strategy for competition. |
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