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| Tekijä: | Xia, Dan |
| Otsikko: | On the challenge and strategy of famous brands after China's resuming the membership of GATT (original in Chinese) |
| Lehti: | Group Economics Research (c)
1994 : 5, p.10-14 |
| Asiasana: | BRANDS MARKETING STRATEGY CORPORATE STRATEGY CHINA |
| Kieli: | chi |
| Tiivistelmä: | The resuming of China's membership in GATT presents a challenge that foreign famous brands are pounding at China's domestic markets. And to scramble for domestic and overseas markets is so called strategy of famous brands, which in China require solving the following problems: 1)Strengthen the realization of famous brands 2)Give a full play to enterprises' vitality 3)Set up famous brands 4)Make good use of foreign experience 5)Remold people's ideas. |
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