haku: @indexterm product failures / yhteensä: 35
viite: 9 / 35
Tekijä: | Ottum, B. D. Moore, W. L. |
Otsikko: | The Role of Market Information in New Product Success/Failure |
Lehti: | Journal of Product Innovation Management
1997 : JUL, Vol. 14:4, p. 258-273 |
Asiasana: | PRODUCT FAILURES NEW PRODUCTS MARKETING INFORMATION |
Kieli: | eng |
Tiivistelmä: | Although no single variable holds the key to new product performance, many of the widely recognized success factors share a common thread: the processing of market information. Understanding customer wants and needs ultimately comes down to a company's capabilities for gathering and using market information. And another well-acknowledged success factor the integration of marketing, R&D, and manufacturing focuses on the sharing of information processing - the gathering, sharing, and use of market information - plays a pivotal role in determining the success or failure of its new products. |
SCIMA