haku: @indexterm Placement / yhteensä: 35
viite: 12 / 35
Tekijä: | Brennan, I. Dubas, K. M. Babin, L. A. |
Otsikko: | The influence of product-placement type & exposure time on product-placement recognition |
Lehti: | International Journal of Advertising
1999 : VOL. 18:3, p. 323-337 |
Asiasana: | ADVERTISING MARKETING PRODUCTS PLACEMENT BRANDS |
Kieli: | eng |
Tiivistelmä: | This paper investigates the extent to which product placement type and exposure time explain the rate at which viewers recognise brand names affiliated with product placement in films. |
SCIMA