haku: @author Baker, S. / yhteensä: 35
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| Tekijä: | Baker, S. Mouncey, P. |
| Otsikko: | The market researcher´s manifesto |
| Lehti: | International Journal of Market Research
2003 : VOL 45: 4, p.415-433 |
| Asiasana: | CONSUMPTION ECONOMIC CONDITIONS MARKET RESEARCH PRODUCTION |
| Kieli: | eng |
| Tiivistelmä: | This article presents new rules to market research. The authors describe market researcher´s manifesto and discuss about the role of the market researcher. Authors discuss also about production-driven and consumption-led economy. |
SCIMA