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| Tekijä: | Krishna, A. (et al.) |
| Otsikko: | A meta-analysis of the impact of price presentation on perceived savings |
| Lehti: | Journal of Retailing
2002 : SUMMER, VOL. 78:2, p. 101-118 |
| Asiasana: | Financial theory Pricing Consumer behaviour Savings |
| Kieli: | eng |
| Tiivistelmä: | A meta-analysis of 20 published articles in marketing is used to examine the effects of price frames and situations on perceived savings. The results reveal many features that significantly influence perceived savings. For instance, while botj the percent of deal and the amount of deal positively influence perceived deal savings, deal percent has more impact. Further, the presence of a regular price as an external reference price enhances the offer value of large plausible deals, but not of small plausible deals. |
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