haku: @indexterm price level / yhteensä: 354
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| Tekijä: | Schindehutte, M. Morris, M. H. |
| Otsikko: | Pricing as entrepreneurial behavior |
| Lehti: | Business Horizons
2001 : JUL-AUG, VOL. 44:4, p. 41-48 |
| Asiasana: | PRICE POLICY PRICES PRICE LEVEL PRICING PRICE THEORY |
| Kieli: | eng |
| Tiivistelmä: | Conventional pricing is being turned on its head. Netscape makes its browser source code available for free. The old days cost- driven, fixed, reactive prices are gone. The new buzzwords for pricing are variable, value-creating, visible, virtual and variety. |
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