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| Tekijä: | Burlingham, B. |
| Otsikko: | Body Shop bares its soul |
| Lehti: | Business
1990 : DEC, p. 82-85 |
| Asiasana: | RETAILING ENVIRONMENT NATURAL RESOURCES |
| Kieli: | eng |
| Tiivistelmä: | Review of UK Body Shop's success story selling natural body lotions and potions. How business started. Rise in sales and profits. Expansion overseas. Growth record. Environmental belief. Promotion of health rather than glamour. Policies. Customer attitude. Marketing strategy. Training centre. Newsletter. Defence of Amazon rain forest. Other campaigns. Start-up adventures. Future success. |
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