haku: @indexterm exporting / yhteensä: 356
viite: 101 / 356
| Tekijä: | Das, M. |
| Otsikko: | Successful and unsuccessful exporters from developing countries: some preliminary findings |
| Lehti: | European Journal of Marketing
1994 : VOL. 28:12, p. 19-33 |
| Asiasana: | DEVELOPING COUNTRIES EXPORTING MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Past research has identified several organizational, managerial, relationship-related and external variables as playing a role in determining the success or failure of a firm's export marketing activities. However, most of this research has been conducted using samples from the developed world. Attempts to differentiate between successful and unsuccessful exporters from a developing country. |
SCIMA