haku: @indexterm exporting / yhteensä: 356
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| Tekijä: | Young, S. |
| Otsikko: | Export marketing: conceptual and empirical developments |
| Lehti: | European Journal of Marketing
1995 : VOL. 29:8, p. 7-16 |
| Asiasana: | MARKETING EXPORTING POLICY |
| Kieli: | eng |
| Tiivistelmä: | This article provides an overview of the special issue of the European Journal of marketing on "Export marketing". Five basic questions to be answered in the export marketing area are identified. The articles in this special issue should provide a significant stimulus to further conceptual thinking addressed at these export decisions. This article discusses policy implications. Developments in policy models await parallel developments in models of export decisions and processes. |
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