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| Tekijä: | Leonidou, L. Adams-Florou, A. S. |
| Otsikko: | Types and sources of export information: insights from small business |
| Lehti: | International Small Business Journal
1999 : APR-JUN, VOL. 17:3, p. 30-48 |
| Asiasana: | SMALL BUSINESS EXPORTING INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | This paper reports the findings of an empirical study on the information behavior of 80 exporters based in Cyprus. With regard to types of information needs, the study revealed that information on foreign customers was the most influential overall, followed by product aspects, market preference, and pricing issues. Exporters were also found to rely more on personal rather than impersonal sources in gathering information about foreign markets. In examining the relationship between types and sources of export information, it was shown that specific types of information are strongly correlated with certain sources. |
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