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| Tekijä: | Wood, V. R. |
| Otsikko: | How important is knowledge of the culture environment when evaluating potential export markets? Empirical results from a sample of experienced U.S. exporters |
| Lehti: | Liiketaloudellinen aikakauskirja
2000 : VOL. 49:4, p. 541-557 |
| Asiasana: | Culture Exporting USA |
| Kieli: | eng |
| Tiivistelmä: | This article exams the importance of specific types of foreign environmental information to experienced exporters. More specifically, the relative importance of information concerning politics, market potential, economics, infrastructure, legal considerations and the culture surrounding export markets is empirically investigated. |
SCIMA