haku: @indexterm EUROPEAN COMMUNITY / yhteensä: 356
viite: 4 / 356
| Tekijä: | Åkerhielm, P. Dev, C.S. Noden, M.A |
| Otsikko: | Brand Europe: European integration and tourism development |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44: 5-6, p. 88-93 |
| Asiasana: | Tourism Policy European Community Europe |
| Kieli: | eng |
| Tiivistelmä: | This article is a commentary by the same authors to the reprinted article published in the issue. First, it summarizes the idea presented in the previous article that European Community should develop a unified tourism policy. Then, the present state of tourism in Europe is discussed and a strategic plan of Brand Europe is suggested. |
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