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| Tekijä: | Axinn, C. N. |
| Otsikko: | Export performance : do managerial perceptions make a difference? |
| Lehti: | International Marketing Review
1988 : SUMMER, VOL. 5:2, p. 61-71 |
| Asiasana: | EXPORTING MANAGERS PERCEPTION PERFORMANCE APPRAISAL |
| Kieli: | eng |
| Tiivistelmä: | A measurement of export performance by the percentage of sales, which a firm obtains by exporting and how variables related to percentage of sales from exports provide managers with indications of action that can be taken to increase their level of export involvement and improve export performance. Measuring perceptions of exporting. Manager-related adopter and firm-related adopter characteristics. The results gained and advantages perceived. Four Tables and a Figure cover the analysis. |
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