haku: @indexterm exporting / yhteensä: 356
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| Tekijä: | McCabe, J.V. |
| Otsikko: | Outside managers offer packaged export expertise. |
| Lehti: | Journal of Business Strategy
1990 : MAR/APR, VOL. 11:2, p. 20-23 |
| Asiasana: | DISTRIBUTION CHANNELS EXPORTING CORPORATE PLANNING BUSINESS FORECASTING |
| Kieli: | eng |
| Tiivistelmä: | The emergence of niche marketing has created new opportunities for smaller companies to penetrate overseas markets. The strategy many of these companies adopted involves tapping into two types of resources that, until recently, were either little known, or nonexistent: agencies established to promote exports and third-party logistics firms. These firms can provide companies with an integrated distribution network, overseeing the forecasting, planning, sourcing, execution, and analysis of their export requirements. |
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