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| Tekijä: | Dichtl, E. Koeglmayr, H.-G. Mueller, S. |
| Otsikko: | International orientation as a precondition for export success. |
| Lehti: | Journal of International Business Studies
1990 : VOL. 21:1, p. 23-40 |
| Asiasana: | EXPORTING INTERNATIONAL TRADE ECONOMIC POLICY SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | A measurement concept focussing on the foreign orientation of business managers, related to firms that can be turned into successful exporters, obstacles and ways to improve export promotion programmes. Export inclination as a subject of scientific inquiry. Foreign market orientation of decision makers, indicating export inclination. Export potential and barriers. Task- oriented types of export incentives. Four Figures and 4 Tables illustrate the study. |
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