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| Tekijä: | Schaffer, M. |
| Otsikko: | Countertrade as an export strategy. |
| Lehti: | Journal of Business Strategy
1990 : MAY-JUN, VOL. 11:3, p. 33-38 |
| Asiasana: | INTERNATIONAL TRADE CORPORATE STRATEGY EXPORTING |
| Kieli: | eng |
| Tiivistelmä: | For countries with limited funds or nonconvertible currencies, countertrade provides an established trading vehicle. There are several types of countertrade arrangements, including the following: counterpurchase, barter, offsets, coproduction, and compensation. Several examples illustrate that countertrade is a way of doing business and thinking about business that raises the concept of reciprocity to a new level of importance. The relationship between trading partners is critical, taking on ever greater importance as less cash for products is available and as more barter takes place. |
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