haku: @indexterm DATA PROCESSING / yhteensä: 356
viite: 21 / 356
| Tekijä: | Gunter, B. Fliess, S. |
| Otsikko: | Effizientes Informationsmanagement im Vertrieb (Efficient information management in marketing) |
| Lehti: | Marktforschung und Management
1990 : VOL. 34:1, p. 29-34 |
| Asiasana: | MARKETING INFORMATION DATA PROCESSING |
| Kieli: | ger |
| Tiivistelmä: | This is a theoretical treatment of the problem of information management in marketing, dealing with the problem of information selection (through criteria of utility, acceptance and cost-effectivity) and the problem of organisation of the information selected (the structure of the data bank to be built up). |
SCIMA