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| Tekijä: | |
| Otsikko: | Oral hygiene in Germany |
| Lehti: | Market Research Europe
1994 : FEB, VOL. 26, p. 87-120 |
| Asiasana: | MARKET SURVEYS TOILETRIES INDUSTRY DENTAL CARE PRICES BRANDS GERMANY EUROPE |
| Kieli: | eng |
| Tiivistelmä: | This report studies the German market for oral hygiene products, concentrating on four principal sectors which are important retail markets in their own right: toothpastes, mouthwashes, toothbrushes and denture preparations. Items such as dental floss and electric toothbrushes are not included in the definition of the market. Over past four years, generally increasing concern for the care of existing teeth as well as an increase in denture wearers, has underpinned a modest but steady growth in the real value of the market for all the main forms of oral hygiene products. |
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