haku: @author Kim, J. / yhteensä: 36
viite: 9 / 36
| Tekijä: | Kim, J. Wei, S. Ruys, H. |
| Otsikko: | Segmenting the market of West Australian senior tourists using an artificial neural network |
| Lehti: | Tourism Management
2003 : FEB, VOL. 24:1, p. 25-34 |
| Asiasana: | Tourism Travel Old people Neural networks Segmentation |
| Kieli: | eng |
| Tiivistelmä: | The paper presents a descriptive analysis of neural network methodology and provides a research techniques that assesses the weighting of different attributes and uses an unsupervised neural network model to describe a consumerproduct relationship. Using neural networks is one way to determine what trade-offs older travellers make as they decide their travel plans. The sample of this study is from a syndicated data source of 200 valid cases from Western Australia. From senior groups, active learner, relaxed family body, careful participants and elementary vacation were identified and discussed. |
SCIMA