haku: @author Berger , M. / yhteensä: 36
viite: 12 / 36
| Tekijä: | Berger, M. |
| Otsikko: | Breaking all the rules |
| Lehti: | International Management
1990 : FEB, VOL. 45:1, p. 58-59 |
| Asiasana: | JAPAN MARKETING IMPORTS |
| Kieli: | eng |
| Tiivistelmä: | Review of market strategy used by Electrolux in Japan in selling vacuum cleaners. Expansion in market. High cost not a barrier. Marketing difficulties. Design of new products. Long-term strategies. Washing machines. Home appliances. New market for refrigerators. Change in Electrolux's corporate framework. |
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