haku: @indexterm HOSPITAL MANAGEMENT / yhteensä: 364
viite: 169 / 364
Tekijä: | Massion, J. |
Otsikko: | Le marketing hospitalier, une realite nouvelle. |
Lehti: | Gestion 2000
1989 : VOL. 5:5, p. 171-182 |
Asiasana: | HOSPITAL MANAGEMENT MARKETING MIX STRATEGIC PLANNING |
Kieli: | fre |
Tiivistelmä: | Introduction of marketing in hospitals conflicts with culture, ethics and deontology. However in market economy marketing can indeed be the part of hospital management. Two aspects of marketing are illustrated: the marketing mix and strategic planning. |
SCIMA