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| Tekijä: | Zhang, Hongwei |
| Otsikko: | Local government behavior in the implementation of famous-brand development strategy (original in Chinese) |
| Lehti: | Reform of Economic System (c)
1999 : 6, p.93-95 |
| Asiasana: | BUSINESS-GOVERNMENT RELATIONS GOVERNMENT BRANDS STRATEGIC MANAGEMENT COMPANIES CHINA |
| Kieli: | chn |
| Tiivistelmä: | The famous-brand strategy and local government behavior are unified. The local government should not adopt Laissez-faire policy but try to support it through economic means. First, work should be done to strengthen people's quality mind and brand awareness. Second, the government should give it support in finance and taxation. Third, we should make full use of the capital reorganization to develop and expand famous-bank industries. Finally, the government should support business innovation and provide technical security for the implementation of the famous-brand strategy. |
SCIMA