haku: @author Diamantopoulos, A. / yhteensä: 37
viite: 29 / 37
| Tekijä: | Diamantopoulos, A. Schlegelmilch, B. Tse, K. |
| Otsikko: | Understanding the role of export marketing assistance: empirical evidence and research needs |
| Lehti: | European Journal of Marketing
1993 : VOL. 27:4, p. 5-18 |
| Asiasana: | EXPORT MARKETING MARKETING PROMOTION |
| Kieli: | eng |
| Tiivistelmä: | The authors use a response-hierarchy approach as an integrative framework for a review of key issues and research in the field of export assistance. Following a discussion of the concept and role of export assistance, the article proposes a framework depicting a company's adoption and evaluation of export assistance services and subsequently uses this as a basis for a discussion of empirical findings. Concurrently, emphasis is placed on associated methodological problems and the development of future research directions. |
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