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| Tekijä: | Cattaneo, E. |
| Otsikko: | Managing joint ventures in Russia: can the problems be solved? (USSR) |
| Lehti: | Long Range Planning
1992 : OCT, VOL. 25:5, p. 68-72 |
| Asiasana: | |
| Vapaa asiasana: | WESTEUROPA, ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT |
| Kieli: | eng |
| Tiivistelmä: | This article anlyses the reasons for the cultural barriers which are often a major obstacle to relations between partners of Russian/Western joint ventures. It examines the acculturation process which the managers involved must necessarily undergo in the course of their 'marriage', and indicates some cases of success in cross-cultural management. The aim is to help Western managers working with Russian partners make sense of existing cross-cultural difficulties and to recommend an approach which will help to avoid common mistakes and build relationships between the partners. |
SCIMA