haku: @author Diamantopoulos, A. / yhteensä: 37
viite: 31 / 37
| Tekijä: | Diamantopoulos, A. Schlegelmilch, B. B. Webb, L. |
| Otsikko: | Factors affecting industrial mail response rates (Verbraucherforschung, Forschungsmethodik) |
| Lehti: | Industrial Marketing Management
1991 : NOV, VOL. 20:4, p. 327-339 |
| Asiasana: | |
| Kieli: | eng |
| Tiivistelmä: | This article proposes a new approach to the study of response behaviour to industrial mail surveys using communications theory as an integrative framework. A conceptual model of the industrial mail survey process is constructed, focusing on the relationship between the researcher and the respondent, and emphasizing the collective impact of the various design and implementation elements on survey response. The model is then used in the empirical part of the investigation. |
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