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| Tekijä: | Parkinson, S. |
| Otsikko: | Marketing through partnerships |
| Lehti: | Manager Update
1994 : SPRING, VOL. 5:3, p. 11-21 |
| Asiasana: | |
| Vapaa asiasana: | MARKETING, VERBRAUCHER, EINKAUF, VERTRIEB, ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT |
| Kieli: | eng |
| Tiivistelmä: | Marketing can be viewed as the process of creating and sustaining relationships with target customers. Today, it is also increasingly common to see references to the strategic role of purchasing as creating long partnership marketing in the 1990's. The articles reviewed by the author look at this aspect of marketing from different perspectives. |
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