haku: @indexterm HYPERMARKETS / yhteensä: 37
viite: 6 / 37
| Tekijä: | Uray, N. Dedeoglu, A. |
| Otsikko: | Identifying fashion clothing innovators by self-report method |
| Lehti: | Journal of Euromarketing
1997 : VOL. 6:3, p. 27-46 |
| Asiasana: | FASHIONS INDUSTRY HYPERMARKETS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Early adopters or innovators play an important role in the life cycle of a new product by providing feedback information and a positive cash flow for the company, raising barriers to entry that prevent other firms from easily entering the market and making later adopters use the product, spreading word-of-mouth communication. If innovators are identifiable in terms of certain characteristics, marketers can develop effective marketing programs to this important segment of the related market. |
SCIMA