haku: @author Diamantopoulos, A. / yhteensä: 37
viite: 35 / 37
| Tekijä: | Diamantopoulos, A. Inglis, K. |
| Otsikko: | Identifying differences between high and low involvement exporters. |
| Lehti: | International Marketing Review
1988 : SUMMER, VOL. 5:2, p. 52-60 |
| Asiasana: | EXPORTING EXPORT MARKETING ORGANIZATIONAL PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: | A review of the differences between high- and low-involvement exporters in terms of their export characteristics. The operational aspects of exporting, and allocation and organisation of export manpower. Methodology variables, export characteristics, product base, market numbers, geographical coverage, product adaptation, export staff and analysis. Three Tables provide data on high- and low-involvement exporters. |
SCIMA