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| Tekijä: | Gundlach, G. T. |
| Otsikko: | Research Workshop and Conference on Marketing, Competitive Conduct, and Antitrust Policy |
| Lehti: | Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 224-226 |
| Asiasana: | RESEARCH MARKETING COMPETITION ANTITRUST |
| Kieli: | eng |
| Tiivistelmä: | This past spring, in collaboration with the American Antitrust Institute and its Business School Project and as one of the Journal of Public Policy & Marketing's developmental initiatives, the University of Notre Dame held the Research Workshop and Conference on Marketing, Competitive Conduct, and Antitrust Policy. The objectives of the two-day program were first to provide a forum for dialogue between members of the marketing and antitrust disciplines and, second, to facilitate further integration of marketing thought into the practice of antitrust. The underlying premise was that fostering greater understanding of antitrust by marketing scholars would aid in advancing antitrust as a field of public policy. |
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