haku: @indexterm Total quality management / yhteensä: 374
viite: 264 / 374
| Tekijä: | Day, G. |
| Otsikko: | The capabilities of market-driven organizations |
| Lehti: | Journal of Marketing
1994 : OCT, VOL. 58:4, p. 37-52 |
| Asiasana: | ORGANIZATION MARKETING TOTAL QUALITY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Considerable progress has been made in identifying market-driven businesses, understanding what they do, and measuring the bottom-line consequences of their orientation to their markets. The next challenge is to understand how this organizational orientation can be achieved and sustained. The emerging capabilities approach to strategic management, when coupled with total quality management, offers a rich array ow ways to design change programs that will enhance a market orientation. |
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