haku: @journal_id 1679 / yhteensä: 374
viite: 263 / 374
| Tekijä: | Chen, J. S. |
| Otsikko: | Market segmentation by tourists' sentiments |
| Lehti: | Annals of Tourism Research
2003 : JAN, VOL. 30:1, p. 178-193 |
| Asiasana: | |
| Kieli: | eng |
| Tiivistelmä: | The research outlines valuable market segments entangling tourists' sentiments toward marketing. A criterion-based scheme integrating a Chi-square Automatic Interaction Detection algorithm is utilized to separate the respondents into four mutually exclusive segments. |
SCIMA