haku: @journal_id 1679 / yhteensä: 374
viite: 178 / 374
| Tekijä: | MacKay, K. J. Smith, M. C. |
| Otsikko: | Destination advertising: age and format effects on memory |
| Lehti: | Annals of Tourism Research
2006 : VOL. 33:1, p. 7-24 |
| Asiasana: | advertising |
| Kieli: | eng |
| Tiivistelmä: | The objective of this study is to examine age-related differences in memory for tourism advertising using text and visual formats. The results show that age differences occured in the text-based testing format but not in a situation with framed pictures even when education and familiarity with the destination are controlled. |
SCIMA