haku: @indexterm DECISION MAKING / yhteensä: 3774
viite: 788 / 3774
| Tekijä: | List, J. A. |
| Otsikko: | Preference reversals of a different kind: The "More is less" phenomenon |
| Lehti: | American Economic Review
2002 : DEC, VOL. 92:5, p. 1636-1643 |
| Asiasana: | DECISION MAKING PREFERENCES RISK RISK ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | The theory of riskless choice, as pioneered by Jeremy Bentham and James Mill, characterizes utility maximization as an individual processes whereby decision makers' preferences are consistent and stable. If preferences are labile and subject to the whims of circumstance, then no optimization principles may underlie even the most straightforward of choices. In this study the author gathers primary data from a well-functioning marketplace to document a different kind of preference reversal in a riskless setting: preferences that reverse across separate and joint evaluation modes. |
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