haku: @indexterm DECISION MAKING / yhteensä: 3774
viite: 648 / 3774
| Tekijä: | Swait, J. Andrews, R. L. |
| Otsikko: | Enriching scanner panel models with choice experiments |
| Lehti: | Marketing Science
2003 : VOL 22:4, p. 442-460 |
| Asiasana: | DECISION MAKING |
| Kieli: | eng |
| Tiivistelmä: | This article examines viability, benefits of pooling scanner choice data and the methods of designed choice experiments. The application of scanner panel model and extension of the concept of choice are introduced. Data enrichment is also demonstrated. |
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