haku: @indexterm DECISION MAKING / yhteensä: 3774
viite: 645 / 3774
| Tekijä: | Clarke, I. Mackaness, W. Ball, B. |
| Otsikko: | Modelling intuition in retail site assessment (MIRSA): making sense of retail location using retailers' intuitive judgments as a support for decision-making |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2003 : APR, VOL. 13:2, p. 175-193 |
| Asiasana: | Cognitive maps Decision making Knowledge management Retail location |
| Kieli: | eng |
| Tiivistelmä: | Retailers use analogues as a forecasting method and as performance benchmarks for new sites. An innovative analogue method that uses the "intuitive" field-level judgments of retail directors obtained through cognitive mapping is outlined to classify sites according to their similarity to store analogues. Also the problems of existing methods of site assessment are discussed relating to their tendency to underplay managerial judgments. |
SCIMA