haku: @indexterm DECISION MAKING / yhteensä: 3774
viite: 634 / 3774
| Tekijä: | Sjöberg, L. |
| Otsikko: | Intuitive vs. analytical decision making: which is preferred? |
| Lehti: | Scandinavian Journal of Management
2003 : MAR, VOL. 19:1, p. 17-29 |
| Asiasana: | Decision making Universities Sweden Scandinavia Nordic countries |
| Kieli: | eng |
| Tiivistelmä: | This paper presents the results of a study of preferences for intuitive (hereafter as: int.) as against analytical (here as: anal.) decision (here as: dec./decs.) making (here as: d-m.) and of judgments in a wide variety of situations. The findings are related to perceived control, and to the risks and chances of negative and positive outcomes of the decs., respectively. Control was found to be positively related to preference for an int. mode of making decs. It was also found that preference for an int. mode of d-m. was most pronounced among private consumer decisions, the outcomes of which were also seen by the dec. makers as being most accessible to their own influence. In particular, judgments made by professionals not directly affected by the outcome of the dec. were regarded as requiring a more analytical approach. |
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